Voltalis : The energy transition plays out between neighbours.

The energy transition also plays out at neighbourhood level: that's the bet behind the ambassador program run by Demooz for Voltalis. By recruiting and animating a community of convinced users, the brand leans on recommendation and word of mouth to boost awareness and generate qualified referrals.

Ambassadors are challenged on their actions (reviews, posts, demonstrations, referrals) and their performance is closely tracked to fine-tune strategy and optimise results.

This community marketing lever allowed Voltalis to mobilise more than 550 ambassadors, generate over 80 reviews and lift its conversion rate by 50%.