Withings : Social proof, from the web to the store.

Demooz supported Withings across numerous product launches with a complete marketing setup, designed and operated end to end. On one side, a community of motivated ambassadors sharing authentic content about the new releases and posting reviews on retailer sites.

On the other, an in-store digital ecosystem: product mini-sites accessible via QR code, designed, developed and hosted by Demooz in more than 500 stores and three languages. High-value challenges help identify the most engaged ambassadors, while their feedback feeds directly into the brand's future product innovations.

This 360° approach, combining social proof and an enriched shopping experience, mobilised 50 ambassadors, generated more than 140 reviews and over 50 actions, while rolling out 30 product sheets across more than 500 stores.