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TikTok Shop Partner agency, live shopping experts

We manage your TikTok and TikTok Shop presence end to end. From setting up the account and the shop, through affiliate campaigns, organising Live Shopping sessions, and setting up sponsored content.

Official TikTok Shop partner. We open the shop, choose the products and pricing, plan the live calendar and run the lives. Communities and creators already activated by Demooz make up the audience for your lives.

What Demooz brings to the table

The problem

Selling on TikTok requires a shop, a catalogue, creators and regular lives. No one has the time in-house.

What we do

We open and set up the shop, plan and run lives from our own studio, and recruit affiliate creators.

What you get

A sales channel that runs without tying up your teams, with revenue tracked live by live.

TikTok Shop Partner

Our TikTok Shop setup in detail

The TikTok Shop Partner status is granted by TikTok to a limited number of agencies. It unlocks access, tools and contacts a brand cannot get on its own. Here is exactly what we cover, how we work, and what to expect from a first live session. Our angle is the one of major brands: we host lives from our own studio or directly at our clients' premises, with their community as the live audience — Samsung is the proof. Where most agencies focus on affiliation for online beauty brands, we establish TikTok live as a lasting sales channel.

01

Partner

01

What the TikTok Shop Partner status covers

The Partner status is TikTok's official recognition of agencies that run TikTok Shop storefronts on behalf of brands. It grants access to the partner back office, advanced analytics tools, priority access to platform programs and a dedicated contact at TikTok. In plain terms: when a rule changes or an issue arises, we talk to the platform directly, not to a form.

The status covers the opening and setup of your shop: seller account, product catalogue, pricing rules, logistics and after-sales configuration. It also covers every commercial format TikTok Shop offers: shoppable lives, shoppable videos, brand showcase, affiliate campaigns and sponsored products.

Finally, it covers the day-to-day relationship with the platform: incident escalation, moderation arbitration, product listing compliance and early access to new features. A brand going alone discovers the rules through blocking issues. A partner knows them before the first campaign goes live.

The status is granted on application: sales volumes generated, brand references, command of platform rules. It is reviewed regularly. We keep ours because we operate storefronts continuously, not because we opened an account once. For you, it is a guarantee: the person running your shop has already made these mistakes elsewhere, and will not repeat them with you.

02

Studio

02

The studio: a stage built for selling

Our lives are not filmed in a converted meeting room. We run a dedicated live shopping studio: modular backdrop in your brand colours, lighting tuned for product demonstration, multiple cameras, director's monitoring and dedicated sound.

The same stage serves every format: shop opening, catalogue presentation, long-form product demonstration, end-of-live flash offers. Transitions are rehearsed so nothing is left to chance.

Everything is set up in advance: camera plans, script, stock, product links, backup orders. On live day, the team has only one job left: talk to the audience and sell.

We also come to you. When the live has to happen at your premises — in front of your teams, your network or your community — we set up our production unit on site: cameras, lighting, sound monitoring. The audience in the room becomes part of the live, and the connected community follows the reactions in real time.

The studio is also available to your teams for filming supporting content between lives: short product videos, teasers for the next session, answers to recurring questions. One grouped filming day feeds a week of publishing, without taking up more than half a day of your team's time.

03

Run of show

03

How a live session runs, from D-15 to the replay

Fifteen days out: we validate the products, prices and offers for the live together. This is when we decide what draws the crowd and what builds the basket. Product selection is followed by a compliance check against TikTok Shop rules, so there are no surprises on the day.

Seven days out: we write the script, minute by minute: opening hook, demonstrations, limited offers, basket reminders. The script is validated with your product expert, who knows the arguments we do not.

The day before: full rehearsal on stage. Connection, camera plans, sound, product links and shipping logistics are all checked. A demonstration that fails live costs far more than a rehearsal.

On the day: setup, final technical check, team brief, then the live. During the broadcast, a host leads the session, a community manager answers comments and recovers abandoned baskets, and a technical director watches over the stream. You follow everything through read-only access to the back office.

After the live: a replay is available, clips are cut for reuse, and a performance report lands within 48 hours. Every session feeds the next one: we know which product worked, at which minute, and at which price.

This two-week cycle can repeat weekly without wearing out: products rotate, offers refresh, the script changes angle. TikTok audiences come back for novelty; a live that looks like the previous one pays for it in viewers.

04

Affiliation

04

Affiliation: creators who sell with you

TikTok Shop runs on affiliation first: creators connect to your catalogue and earn a commission on every sale made from their videos or lives. It is a sales network you only pay on performance.

We open your affiliate program, set the commission grid, recruit the creators who fit your products, brief them and review content before it goes live. You approve the profiles; we handle the day-to-day relationship.

The creator communities already activated by Demooz get you started: from the day your shop opens, creator videos and lives feature your products while your own audience builds up.

Affiliation is run like a sales channel, not a communication stunt. For every creator we track sales generated, content conversion rates and return on commission. Profiles that sell get more products and better offers; those that do not leave the program. Within three months the grid refines itself and the channel becomes predictable. But affiliation is only one layer of the setup: it complements our lives hosted in front of an audience, it does not replace them.

05

Measurement

05

Measurement: revenue per live, not likes

We track every live from the first comment to the confirmed payment. Gross merchandise value (GMV), conversion rate, average basket, order count, products sold per session: everything is consolidated into a report your finance team can read.

Each live produces its own report: audience, peak viewers, minute of the first sale, top products, click-through rate to the shop. Comparing sessions shows precisely what sells and what is not worth the airtime.

At month end, a consolidated report covers it all: GMV per live, GMV per channel (live, video, affiliation, sponsoring), commissions paid to creators and net margin. You know what the channel earns, not only what it costs.

These numbers drive concrete decisions: which product to open the next live with, which commission to offer creators, which time slot to book for the next session. Measurement is not there to fill a report, it is there to decide the next live.

06

Timeline

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Timelines: from shop opening to the first live

The schedule depends on you on one point: validating products and prices. When internal decisions drag on, the first live slips accordingly. We hand over a reference schedule at kickoff, with validation, rehearsal and broadcast dates, so everyone knows when they need to decide.

Opening the seller account and the shop usually takes one to two weeks, depending on the product category and the documents TikTok requests. We fill in the applications with you and follow up on validation.

Setting up the catalogue, prices and logistics takes about another week on average. It runs in parallel with recruiting the first affiliate creators.

The first live happens three to four weeks after kickoff. If your shop already exists, we can move faster: the rehearsal is all that remains. What takes time is not the technology, it is compliance and preparing the offers.

Live Shopping produced by Demooz

Live Shopping
Super Brand Days Samsung Live TikTok
Live Shopping
Live TikTok Shop Ma Jolie Bougie
Live Shopping
Samsung TikTok Shop Live

What Demooz runs for you

  • We open and configure your TikTok Shop.
  • We plan the lives and run them from our own studio.
  • We recruit and manage the affiliate creators.

Summary

TikTok Shop & Live Shopping

Format
Shop + lives + affiliation
Set-up time
4 weeks, shop included
Run by
Demooz studio and creators
Measured by
Social sell-out & GMV per live

Frequently asked questions

How much does TikTok Shop management cost?

There are two separate budgets: our fees for running the program (team, studio, live production) and the creator budget (affiliate commissions and optional sponsoring). Shop opening is included in the service. We provide a precise quote after a first conversation about your catalogue and sales targets.

What is the commitment length?

Shop opening and the first live take about a month. We then recommend one live session per week for at least three months: both the algorithm and the affiliate program need regularity to take off. After that, many brands move to a continuous cadence.

Who hosts the live sessions?

Our hosts, trained in live selling on TikTok, lead the sessions, supported by your product expert for technical demonstrations. If you prefer to use your own brand faces, your teams host and we provide the studio, the script and the production crew.

Which products can be sold on TikTok Shop?

Products compliant with TikTok Shop rules and shippable from France. We check your catalogue's compliance when the shop opens. Hero products are chosen for how well they demonstrate live, not only for their margin.

What budget is needed for affiliate creators?

The affiliate commission is a percentage of the sale price, most often between 10 and 20% depending on the product category. It is only due on completed sales. An optional sponsoring budget can amplify the content that works, but it is not required to start.

What results should I expect from the first lives?

The first two or three sessions calibrate audience, pricing and script. Regular selling settles in with repetition, usually from the fourth or fifth session. We track revenue live by live and compare sessions to focus the budget on what sells.

Can the lives be streamed to other platforms?

Yes, we can mirror the stream to your Instagram or Facebook accounts as an option. The selling itself stays on TikTok Shop: that is where the basket, the payment and the affiliation live.

Do I need to already be on TikTok to start?

No. We open the account, the shop and the affiliate program, and build the audience from zero. Our creator communities already activated by Demooz produce the first videos and lives while your own audience grows.

Demo

Book a meeting

Tell us about your context in 2 minutes. We will prepare a demo tailored to tiktok shop & live shopping.

  • A tailored demo
  • A diagnosis of your current program
  • A prioritised action plan

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