Loyalty · 7 min read
A loyalty program buys a habit, not a preference
In France, 73% of shoppers buy from the same retailers, and 57% would switch for a promotion. Regularity that protects nothing is not loyalty.
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What we learn from animating communities of customers, sales staff and creators every day for brands such as Samsung, Deezer, Alfa Romeo and Husqvarna.
Loyalty · 7 min read
In France, 73% of shoppers buy from the same retailers, and 57% would switch for a promotion. Regularity that protects nothing is not loyalty.
Read the article