Newell : Loyal creators, campaign after campaign.

For FoodSaver, a flagship brand of the Newell Brands group, Demooz designed and ran a recurring influence strategy across several waves, aiming to embed the product in the daily lives of French consumers.

By selecting a complementary mix of creators, culinary experts and lifestyle profiles, and deploying a full funnel approach across TikTok, Instagram and YouTube, we structured each activation around highly useful content: everyday recipes, anti-waste tips, holiday meal planning.

The result: across three campaigns run in 2025, the strategy generated more than 5.4 million views, 306,000 engagements and an average engagement rate of 5.63%, more than double the initial targets.