Citroën Italy : 350 Italian ambassadors getting people to try the brand.

Since 2022, Demooz has supported Citroën Italy in building and running its ambassador program. Designed to celebrate the French brand's innovation and accessibility for an Italian audience, the program now brings together more than 280 ambassadors mobilised around the Citroën ranges.

A number that keeps growing steadily, with ambassadors increasingly motivated to introduce their vehicles to potential customers interested in a future purchase. They present, reassure and talk with prospects about their real everyday use, giving their word remarkable authenticity and legitimacy.

In exchange for their time and investment in the program, ambassadors receive exclusive, stackable rewards: gift vouchers, privileged experiences, participation in partner events and events dedicated to the Citroën Italy community.