Citroën France : Getting people to try it before they even reach the dealership.

Since 2022, Demooz has supported Citroën in France in building and running its ambassador program. It started with the launch of the Citroën AMI, creating a network of ambassadors to let people test the vehicle before its rollout in dealerships.

Today, the program is open to every Citroën vehicle and brings together more than 350 ambassadors. They present, reassure and talk with prospects about their real day-to-day use, which makes their word all the more credible.

In exchange for their time and commitment, ambassadors receive stackable, exclusive rewards: gift vouchers, privileged experiences, partner events and dedicated appointments.